Need a new twist for promoting your book at signings? I have had excellent
results from a system my wife Sarah and I developed over a series of signings
after publication of my first book, Secret of the Scroll. My
publisher furnished postcards with the book cover printed on one side. Using my
inkjet printer, I put a plot blurb and review excerpts on the other side.
When I did a signing, Sarah would stand near the store entrance and greet
customers with, "Do you read mysteries?" Those who said "yes" were handed the
postcard and told, "This is the first of a series the author is signing
here today." If they paused to read the card, she steered them toward me at the
table. I handed them a copy of the book and told them something interesting about it.
After a few months of this, I decided to create a small folder
that would give more plot information and more reviews, plus a short author bio. Also, with the second
book soon to be released, I could add plot info on it as well. Using a desktop
publishing program called Page Plus (there are many others available--you can do
it with a program like Word, but it's a little more complicated), I created a
folder that is half of an 8 1/2 x 11 sheet of 32-pound HP Premium Presentation
Paper. In other words, you print two to a sheet and cut it in half.
With the folder, we find that many people take them back into the store to
read, then come back to my table at the front and buy a book. At least one
bought it because of the bio. He said, "I'll buy a book just because you
graduated from UT (University of Tennessee)." Since creating that first
folder, I have changed it to feature all three books. Here's
how the full sheet for the outside of the
folder now looks: