I’ve always believed in cause and effect. You've seen a leaf fall from a tree.
Why? Because the wind blew it off. And what brought on the wind? It
resulted from air moving into a warmer area from a cooler one. This variation in ground temperature came
about from
differences between land and lakes, mountains and valleys. These
differences . . . well, you get the idea. You could trace
it back to infinity, wherever that is, but in the end everything has a reason for
happening, accidental though it may seem at the time.
A casual conversation with a
fellow aviation cadet at Randolph Field in San Antonio during the summer
of 1945 headed me down the road to life with the written word. I was a
nineteen-year-old, barely shaving, who volunteered for the Army Air
Corps on leaving high school in 1943. In mid-1945, I worked with a boy named Wolfson, who
had spent a year at Yale before going into the service. He told
me if he had it to do over again, he’d study journalism. Up to that
point, all I ever thought about was flying airplanes, which, it turned
out, I never did. The idea of going into journalism, though completely
foreign, struck a chord with me. Maybe my mother was right. She always
said if I were going to do anything, I’d have to use my head, because I
didn’t like to get my hands dirty. How’s that for cause and effect?
As soon as I got my discharge at the end of the war, I entered the
University of Tennessee with the intention of studying journalism,
although UT had no courses in the subject at the time. But things
happen. The following year, the executive editor of The Knoxville
Journal took a year’s sabbatical to teach a sophomore reporting
class, and I was on my way. I studied who, what, when, where, why and
learned the hierarchy of news structure, funneling down the story from
most to least important. It was heady stuff, and I found I was a natural
at the game.
The university instituted a full journalism curriculum in time for my
junior year. The editor returned to his job, and a few of us who had
been in his class went to work for him as reporters. The Journal
was a morning newspaper, meaning we could go to class during the day and
work from late afternoon until the first edition was put to bed around
11 p.m.
I still have my first by-lined story. Are you ready for this? It
described events at a Knoxville dog show. The by-line came because I put
an imaginative twist in the lead paragraph. I wrote about a puppy that
"might be called an ‘airedale’ after her hasty trip here by air
yesterday from a Chicago kennel." Not exactly Pulitzer Prize copy, but
it was an effort to find a "hook" in a story, something I continued as I
pursued more feature articles.
The lure of fiction
As a newspaper reporter, I gave little thought to fiction until I
picked up a couple of books by Horace McCoy. They Shoot Horses Don’t
They? and No Pockets in a Shroud struck another chord. I had
done occasional stints on the police beat, and these books were crime
stories. I’ll admit, I’m a copycat. That’s how I developed my writing
style, copying a pinch of this from one author and a dash of that from
another, honing them into my own manner of expression. Reading those
books tempted me to try my hand at crime fiction.
Between attending classes during the day and working at the newspaper
at night, I somehow found time to sit at my Smith-Carona portable in a
fraternity house basement and pound out a mystery novel. Time Waits
for Murder ran 285 typewritten pages and told the story of a
reporter helping solve a murder. I still have the manuscript. It’s not
bad for a twenty-two-year-old neophyte reporter, but the Philadelphia editor
I sent it to didn’t seem interested in cultivating the latent talent
behind it. My first rejection.
While I finished work on my degree, and after graduation, I continued
to work at The Journal, doing what I enjoyed most,
searching out interesting stories to "featurize," to coin a word. I also
got a taste of freelancing, selling a few things to markets like The
Nashville Tennessean Sunday Magazine. Not quite The New Yorker,
but a start.
In the fall of 1951, a nasty little event in Korea intervened. I went
to Air Force Intelligence School in Denver prior to being called to
active duty with the Air National Guard. Shortly thereafter, I was
treated to a Pacific cruise to the Far East. While at Fifth Air Force
Headquarters in Seoul, I took copious notes and made lots of
observations that I might use later. I still have some of those yellowed
old sheets. One positive thing that came out of it was an article on how
a clandestine group of South Koreans, led by an Air Force intelligence
agent, recovered a downed MIG-15 off the coast of North Korea. I sold
the story to The American Legion Magazine. I still have one
possibility to pursue from that period, a packet of letters home that I
may serialize as an on-line blog.
When I came home from Korea, I married the girl who’d been waiting
for me, acquired a full-size Royal typewriter, and sat down to write
short stories. I took a course from Writer’s Digest and mailed
out a steady stream, mostly to The Saturday Evening Post. One of
the magazine’s popular features was a series of formulaic stories. They
might be categorized as boy meets girl with a problem, boy has problem
with girl, boy solves problem and gets girl. I tried my hand at the
formula and garnered an envelope full of rejections. The nice editor who
read them actually typed out short notes, which I found encouraging. At
the conclusion of the WD course, I won twelfth place in their
short short story contest. No cash, but a spiffy certificate.
When my wife came down with a severe case of pregnancy, I put the
typewriter aside and went back to work as a newspaper reporter for
The Nashville Banner. There I continued to dig out the unusual. I
wrote a series of articles on juvenile delinquency. Reading them now, it
sounds like nothing has changed in the intervening fifty years. I did
another series on education when "why Johnny can’t read" was the mantra.
I stayed in the Air National Guard and used that access to write
articles after flying aboard the latest Air Force bombers, including the
B-52. I flew a bomb run on Los Angeles after taking off from Fort Worth,
TX, flying to Denver, up to the Canadian border in Idaho, then down the
coast to Southern California. When we got back to Texas, I asked the
pilot what we’d have done if we couldn’t land there. He said we had
enough fuel to fly back to California.
While at The Banner, I began to work at magazine non-fiction
in earnest. I knew I was good at it. Like any other form of writing, it
took persistence. Find the right story, do the research, track down the
right market. Then the newspaper powers that be put me on the copy desk,
which was short-handed. I protested. I wanted to write. But since I knew
grammar and was a good speller, I was doomed. When we’d hit a lull on
the desk after a deadline, I rolled a sheet of copy paper into my
typewriter and worked on freelance projects. The
managing editor took offense at that. He soon invited me to go home and
work. That sounds better than saying I was fired.
A run at freelancing full-time
I set up an office in the garage, which got me away from the kids’
noise. There were now three. I had saved enough money to keep us going
for a while. I compiled a file drawer full of story ideas and research.
I wound up selling several articles to magazines like Coronet,
The American Legion Magazine, and church-affiliated publications.
But none of them paid a lot, and it took several bucks to feed five,
even in 1960. When my wife turned up pregnant for the fourth time, I
knew I couldn’t make it on freelance income.
Cause and effect. This brought another major shift in my writing
life. The Banner’s top editor, not the one who invited me to
leave, recommended me to a public relations practitioner looking for an
assistant. He had acquired the mayor of Nashville (this was before
city-county consolidation) as a client and needed someone to handle the
account. I frequented City Hall, conferring with various department
heads, writing press releases. I also got a taste of scriptwriting when
a TV station gave the mayor thirty minutes to play with. I wrote and
directed the cameraman in producing documentaries on subjects like
Travellers Rest, the restored historic home of Judge John Overton,
Tennessee’s first Supreme Court Justice, advisor to Andrew Jackson, and
founder of Memphis.
With these new writing styles under my belt, I encountered another
turning point. My boss brought his son into the agency and let me go.
Another ex-Banner reporter who did PR for the governor was about
to take a job as executive vice president of the Chamber of Commerce. He
asked if I would like to write speeches for the current occupant of the
statehouse. Since he was a lame duck, it would be for only about six
months. I took the job.
Magazines fascinated me. I had studied them with a fervor during my
freelance days. When I ran across a copy of Atlanta Magazine, a
slick paper monthly put out by the Atlanta Chamber of Commerce, I knew I
was onto something. I drove to Atlanta and talked to the editor. Result:
a strong desire to start a magazine for Nashville. I tried the Chamber
of Commerce, but they weren’t interested. Ditto with a few potential
investors. I decided to do it on my own. With no money.
The speechwriting job for the governor was a godsend. I worked under
the main speechwriter and political advisor, who served as Commissioner
of Revenue. My title was Information Officer, though I dished out no
information about the department. The commissioner told me he didn’t
care what I did as long as I got my speeches written. Most of my time
was spent putting together the magazine. A friend agreed to be business
manager, and a commercial artist with one of the religious publishing
houses signed on as art director. I would be editor, publisher, and ad
salesman. We put in $500 each and formed a corporation.
The miracle magazine
Looking at that first issue of Nashville Magazine, January
1963, I’m amazed at what we were able to accomplish with virtually
nothing. I found a typesetter, an engraver, a printer, and a mailing
service that agreed to swap advertising for part of their payment. Three
former Banner colleagues, including Sports Editor Fred Russell,
who regularly contributed to Saturday Evening Post, wrote
articles gratis. A partner in a commercial art studio contributed an
original painting of downtown Nashville for the cover. An ad agency
bought the four-color back cover, and several civic-minded businesses
bought ads to support the new venture. I wrote the lead article on the
new mayor of Metropolitan Nashville and Davidson County, which had just
been voted in by the people.
We were at least ten years ahead of our time. I brought in several ad
salesmen over the next few years, but the job was always a hassle. We
constantly fought to boost circulation, never getting much over 20,000.
I struggled to keep the magazine alive for about six years, occasionally
turning out many of the articles myself. My favorite chore was writing
"Scene About Town," which, in copycat fashion, was modeled after The
New Yorker’s "The Talk of the Town." We never had enough money to
pay writers but got short stories from people like Dr. Alfred Leland
Crabb, a popular historical novelist and retired professor of education,
and Jesse Stuart, whose 1964 novel The Conversion of Buster
Drumwright was a Book of the Month selection made into a movie.
When we finally reached the point that we owed the printer and other
suppliers too much to keep going, I solicited the help of a close
supporter who was head of PR for Life & Casualty Insurance Co. With his
help, I sold L&C’s president, Guilford Dudley, a former ambassador and
local civic leader, on the insurance company taking over the magazine.
I remained editor. We moved our offices into the L&C Tower, at the
time Nashville’s tallest building, and beefed up the staff. They brought
in a former weekly newspaper editor as business manager. It was fun for
a few months, putting out a magazine with both money and an adequate
staff. However, it soon became obvious the business manager wasn’t the
man for the job. Since it was a crony appointment, I could do nothing
about it.
Cause and effect. Time for another move. But before going on, let’s
shift the chronology backward for a moment. Despite working untold hours
on the magazine, during that period I got the bug to return to novel
writing. I had long been a fan of the spy story. I came up with an idea
for a Cold War plot in which the Russians devised a way to block our
radars in Iran that constantly watched activities in the Soviet Union. A
Vanderbilt professor who had defected from Romania possessed the only
solution to thwart the Russians. And, of course, the Communists came
after him. The manuscript stayed at Avon Books for six months before an
editor sent it back, explaining he had been unable to sell his
colleagues on publishing it. I made some revisions and tried a couple of
more editors before giving up. Knowing what I know now, I should have
kept sending it out.
But, back to the main plot. An old friend from Banner days now
headed Nashville’s major advertising agency. He asked me to come to work
in their creative department. The pay was great, the experience
terrific. I learned the value of brevity. Short, pithy expressions,
boiled down to the essence. Try writing billboard copy . . .
thirty-second commercials . . . ad copy that dotes on white space. I
learned to write on an entirely new level. I worked on ads for Kentucky
Fried Chicken and Pizza Hut, did TV commercials for Martha White Flour.
When the agency decided to add a public relations arm, I shifted to
the PR side. I found myself writing manuals for an auto transmission
service and handling news releases for a pest control company. But,
alas, all good things come to an end. When the PR business began to head
south, my position was eliminated. Now you know why I refer to my career
path as twisting like a snake.
The twist that lasted the longest
It was major shift time again. I had been editing a bimonthly
magazine for the Tennessee Association of Life Underwriters (TALU), a
trade association for life and health insurance agents, general agents
and managers. Their twice-retired executive secretary decided to retire
again, and I was asked to take the job. I followed my "yes" with quick
but intensive research on association management. I learned it was a
growing profession that involved much more than what the secretary had
been doing. Since TALU couldn’t pay me a living wage, I also signed on
with the Tennessee Restaurant Association.
After the first year, a new TALU president took office, raised dues,
and asked me to work fulltime for the association. It started a
relationship that would last eighteen years. I became executive vice
president, hired a staff, and moved into a new office. Over the years we
doubled the membership and got involved in countless new projects. I
continued putting out the magazine, ran annual conventions and numerous
meetings, and earned the designation of Certified Association Executive
from the American Society of Association Executives.
This was another fifty to sixty-hour-a-week job, and though I
couldn't squeeze in more fiction writing at the moment, I was determined
my time would come. When I was a couple of years past the sixty
milestone, the association elected a president who did things of which I
strongly disapproved. I started thinking it was time to move on. Since I
had been investing in rental real estate for several years, I had built
a small side income. The association provided money for an IRA but no
pension. I announced my plan to retire on June 30, 1988 and said I
planned to start writing novels. They asked me to stay on another year
as a consultant at half salary, which worked out fine. It delayed going
on Social Security for another year.
I had reached another shifting point. I finished my first modern era
novel, Beware the Jabberwock, in 1990, the year I started drawing
my Air Force pension. It became the first of a post-Cold War trilogy. I
sent out a few queries and got an agent. The agent’s young assistant was
enthusiastic about the manuscript. She began submitting it but got no
immediate offers. Then she wrote that she was leaving the agency. When I
called the principal agent, I was advised that she only handled
non-fiction.
By that time I had finished the second of the trilogy, The Poksu
Conspiracy, much of which took place in South Korea. My younger son
was an Army officer who had married a Korean girl while stationed on the
DMZ. In 1987, when he finished a tour on Okinawa with Special Forces, my
wife and I joined him and his wife on a month-long jaunt about the Far
East. We started in Seoul, a now bustling, modern city that hardly
resembled the town I knew during the war. A lot of my ideas for the book
came from that trip. I sent out queries again and got another agent. I
knew from talking to him that he was an old guy (in those days I thought
of eighty as old). He seemed to have no clue on how to use a pen or a
telephone. When I got him on the phone, he would tell me how bad the
market was. Toward the end of the year, I called and his partner advised
me he had died. She was taking no new clients.
With another year past, I had finished the third book, Overture to
Disaster. Out went the queries again. The Jay Garon Brooke Agency
asked to see the manuscript. I knew this was John Grisham’s agent. When
I received a contract, I figured I had it made. But the book ran some
600 typewritten pages. They wanted it cut. I slashed chapters and pages
and paragraphs and words. They sent me the readers’ comments, which
included mentions of "overwriting." I didn’t know what that meant. I had
never taken a course in novel writing and, at this point, had read very
little in the way of books on writing. Copycat that I am, I merely tried
to emulate the kind of writing I had been reading all these years.
To shorten a long story, I submitted two more manuscripts to the
agency and finally was told by a young assistant that all my stuff had
been sitting on the shelf. He said he would bring it to Mr. Garon’s
attention, but shortly after that, the venerable agent died. When a new
agent took over, the first book I had sent them, Overture to Disaster,
was finally submitted to Tor Books. I received a copy of the editor’s
letter, which said it was "dated." The story involved former KGB agents
leading a plot to fire mortar rounds loaded with nerve gas into the
Fourth of July National Symphony concert crowd on the Mall behind the
Capitol. Had it been marketed earlier, it might have come out around the
time of the nerve gas attack in the Tokyo subway.
My next book went to the young Garon assistant, who had gone out on
his own. I hope no agents read this, or they’ll probably avoid me like
the plague. But the fact is, before the year was out, this agent died
also.
Book seven, an adaptation of a true story, went to a couple of people
who told me it was too traumatic to read. So I moved on. My wife had
brain surgery to alleviate Parkinson’s Disease symptoms, but the
procedure went awry, leaving her paralyzed from a subdural hematoma.
After nearly two years in hospitals and nursing homes, she died
following a bout with pneumonia. Several months later, I went on a Holy
Land tour that led to my writing Secret of the Scroll.
The final shift to published author
This proved another major turning point. After some thirty queries,
an agent wrote that she liked the plot and my writing, but the book
needed some polishing before it would be ready for publication. She
suggested I send it to a professional editor. The manuscript I got back
from the editor was an eye-opener. It looked like a chicken with ink on
its toenails had scratched the pages. She, too, basically liked my
writing and thought I had a good story, but she pointed out all sorts of
technical flaws I had committed. After much rewriting, the manuscript
went back to the agent. Silence. A few months later, her husband called.
He said she no longer handled fiction, but he had the manuscript. He was
head of Durban House Publishing Co. and wanted to publish the book.
I didn’t know much about small presses except that many, this one in
particular, didn’t pay advances. But after all the trauma of the past
ten years, I was ready to see my work in print. The contract was for
three books. I had already decided to write a series around my
character, Greg McKenzie, and was working on Designed to Kill. It
looked like a great opportunity. I was newly re-married, and my wife
agreed.
Despite a lot of problems, such as the first three books now being
out of print (though still available from a supply in my office), I gained a lot from the relationship. My editor,
Bob Middlemiss, is a great teacher. I learned much from his edits. Each
successive book took less editing, and he thought each was better than
the last.
Deadly Illusions came out at the end of April 2005, completing my
contract with Durban House. A neighbor gave me a suggestion that led to
a fourth in the series, titled The Marathon Murders. When I
finished it, I decided it was time to look for greener pastures. I soon
learned that finding a new publisher for an old series was more
difficult then finding one for a new series. However, I finally found a
home at the new Night Shadows Press, which is publishing the new book in
February 2008.
I am now about finished with the first book in a new series
starring a new
character, a Nashville PI who specializes in finding missing persons. That brings us up
to date. Before concluding this glimpse into the writing life, however,
I must comment on one aspect I had no inkling about until I approached
the point of publication–marketing. For your books to be a success,
people must read them. That means they have to sell. And these days,
unless you’re on the bestseller lists, nobody will spend much time
promoting sales except you, the author.
Before Secret of the Scroll came out, I took a crash course on
book promotion. I started compiling a mailing list, set up my web site,
arranged signings at local bookstores, looked for publicity
opportunities in places like alumni association periodicals. On the
Internet, I signed up for lists where I could promote my books, like All
About Murder, DorothyL, Sisters in Crime Internet Chapter, Murder Must
Advertise. I started attending book conferences and book fairs. During
the months after the book came out, I did as many signings as I could
around Tennessee and in neighboring states. My wife and I worked out
a successful selling system. She stood at the bookstore entrance, handing
out small promo folders (which now cover four books). When someone
showed interest, she directed them to my signing table nearby.
Starting in January 2004 before Designed to Kill came out in
March, I signed on with Patti Nunn’s Breakthrough Promotions to
publicize my books. She got me dozens of radio interviews with stations
around the country. She set up key book signings and arranged a few TV
appearances. She also sent out scads of press releases and feelers for
coverage in various media. One comment she passed along came from a
woman at AARP’s Modern Maturity magazine. The woman told her they
wouldn’t have anything in the magazine, but all the staff was enjoying reading
the book.
After Deadly Illusions had been out nearly a year, with no new
book in the pipeline, I stopped using Patti’s services. I continued to
do lots of travel and several signings but slowed down
in 2007. With The Marathon Murders on the docket, we're hitting
the road again.
So what’s the bottom line for book marketing?
It’s an absolute necessity to become a successful author, but it takes a
toll on your writing time. Travel to conferences and signings can take
days to weeks. You can spend hours on-line reading and posting to
various lists. It becomes addictive.
Now that I’ve been involved in writing for sixty-plus years, what have I
learned? Like my Aviation Cadet friend Wolfson, what if I could do it
over again? What would I change? I would do a few things differently. I
would take a formal course in novel writing early on, and I would read
books on mystery writing much sooner in my career. Also, I would be more
persistent in sending out those first manuscripts.
The main thing I have learned is that your writing improves the more
you write. Second, you need to read, read, read good writers in the
fields you plan to write in. Don’t worry about developing your
individual style. Just keep writing and you’ll gravitate to what feels
natural. Don’t expect instant success, or even quick success. If it
happens, feel blessed. If it doesn’t, keep trying. Persistence pays.
That’s the one point I can clearly prove by example.
Reflecting back on my sixty-year odyssey, it’s been a blast. I’d do a
few things differently, but overall I wouldn’t change the course. If
writing is in your blood, regardless of all else, you write.
© 2008 Chester D. Campbell